Big Stage, Bigger Risks
Fanatics Fest 2025 was nothing short of a spectacle. By every metric—attendance, transactions, energy—in only it’s second ever show it eclipsed The National—an event that’s been held annually since 1980. The turnout was massive. With so many superstar athletes in attendance, ESPN and SportsCenter covered it throughout the weekend. Kevin Durant found out live on stage that he’d been traded to the Houston Rockets during a panel discussion. Tom Brady won the inaugural Fanatics Games