Chasing Every Trend
It’s almost impressive how quickly Topps and Fanatics can find a way to commercialize whatever’s trending. Every viral character, toy, or pop-culture moment eventually finds its way onto a piece of glossy cardboard—branded, numbered, and ready to rip. The latest example? Topps Chrome Labubu. For anyone who’s been paying attention, this move isn’t surprising—it’s the same pattern we’ve watched play out over and over again. The second something gains cultural traction, it’s turned into another