Manufactured Hype
Manufactured hype is one of the most powerful forces in the modern hobby—and one of the most dangerous. It’s engineered to pull you in, rev you up, and spit you out, all while making you believe that the urgency you feel is somehow your idea. In reality, it’s a carefully designed ecosystem of FOMO, manufactured scarcity, and predatory excitement, all crafted to make you spend before you have time to breathe. Across every industry, hype