Cognitive Dissonance
Cognitive dissonance is the quiet tension that forms when what we believe about ourselves doesn’t match what we’re actually doing. In our collecting journeys, it often shows up disguised as “growth”, “discipline”, or “being more intentional”—even while the spending stays the same or silently increases. We tell ourselves the story that we’ve changed, while our behavior tells a different one. Many collectors reach a moment where they tell themselves, “I’m done chasing”. No more random