
The Illusion Of “Everyone’s Winning”
Fanatics Live has been running a targeted Instagram ad with a simple but loaded message: “EVERYONE’S PULLING HEAT. DON’T SIT THIS ONE OUT.” Front and center sits a gold refractor Victor Wembanyama rookie auto—one of the most coveted chase cards in the Topps Chrome Basketball line. Below it? A bright “Sign Up” button. No fine print. No odds. No context. Just hype, urgency, and the promise of a dream hit. This ad has been showing








