Author: Carey Allen

Another week, another new product release in the endless cycle of the unrelenting sports card hobby. But let’s be honest—it’s not just a hobby anymore. It’s a $20 billion industry engineered to keep us spending, convincing us to chase the slim chance that this time we’ll hit. Last week I found myself at my local Walmart shopping for groceries for my family—and of course, the card aisle sat conveniently next to the self-checkout. I picked up a box. Then another. Before long, I

Tell me if this story sounds familiar: I’m a 45-year-old guy. I recently got back into card collecting. I remember as a kid in the ’80s and ’90s, going to my local card shop with a few dollars I earned from chores, a paper route, or mowing lawns—excited to rip some packs of baseball cards. Hoping to pull a 1987 Topps Jose Canseco with the wood border, an ’89 Upper Deck Ken Griffey Jr. rookie,