
The Half-Life Of Hype
What we’re seeing in today’s hobby environment isn’t just speculation—it’s short-term memory loss disguised as market excitement. Every release, every “next big thing”, wipes the slate clean and resets what collectors think matters. “Value” has become a 30-day cycle, dictated by hype instead of history. A community member in our group chat said it best while building a checklist of Chargers cards from 2010–present day—“it’s kind of scary to see how many of these guys










